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How Link Popularity Can Help Your Rankings (Page 2)
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Part 4: How to contact potential link partners
In part 3, we told you how to find good potential link partners. When you've found such high quality sites, it's important that you use the right words to contact the webmasters of these sites.
If you want them to link to your Web site, you have to be personal and politely. Emails like the following usually do NOT work:
Subject: Let's trade links
I've found your site and I think we could link to each
other. That will increase your search engine ranking and
Many webmasters consider sending such messages as spamming. It's much more effective to use personalized email messages. They'll improve the chances of your link request message being read and acted upon favorably.
If you want positive feedback, you must convince the webmaster that you've really visited the Web site and that you know what the site is about.
Try to convince them that your Web site is related to their site and make it easy for potential link partners to link back to your site.
Here's an example:
Subject: Axandra.com and CheckYourLinkPopularity.com
I found your CheckYourLinkPopularity.com site recently and
like it very much. I think the straight-to-the-point web
site design is perfect for the freeware tool you're
I've placed a link to your site at
I've noticed that you link to other Web sites that are
related to your freeware tool. We offer a Web site promotion
tool that also focuses on link popularity
It'd be great if you also placed a link to our Web site. If
you have any questions or comments, feel free to contact me
by email or phone at 123-456-7890.
Johannes Selbach, CEO
PS. Visit "http://www.Axandra.com/link-to-us.htm" for ready
made HTML code.
As you can see, we've already linked to the other site before asking them for a reciprocal link. If you've already linked to a site, the webmaster is much more likely to answer your request.
This sounds like a very time consuming task. Fortunately, there are tools that help you with that. If you use ARELIS, a software program to manage reciprocal links, you can quickly visit and contact potential link partners.
ARELIS lets you preview a Web site and offers a built-in email client that helps you to contact potential link partners quickly and easily. You can use email templates that use variables so that you can create email messages
very quickly. For example, ARELIS can automatically insert the name and the URL of potential link partners as well as many other variables.
However, ARELIS is not a spamming tool because it only lists relevant Web sites and you must visit every Web site before contacting it. Just how a serious webmaster would do it and what brings the best results.
In addition, ARELIS automatically creates and manages your link pages for you so that you can quickly add, edit and remove link partners from your Web pages.
You can download a free demo version here:
Part 5: How to increase the success of your campaign
Until now, you've learned how to locate good potential link partners. In addition, you know which Web sites and services you should avoid if you want to obtain a good and long lasting link popularity.
You've also learned how to contact potential link partner sites and that a personal approach gets much better results than mass emailing sites.
Here are a few other important tips to increase the success of your linking campaign:
Link to potential link partners first before you ask them to link to you.
Tell potential link partners that you've linked to their site and tell them where they can find the link on your site. If you link to other Web sites first, more webmasters are willing to add a link back to your site.
If you think that this is too much work, consider using a tool like
to manage your link pages.
With ARELIS, you can quickly add new link partners to your site and you can also quickly remove them if they don't want to link back to your site. Building link pages in the design of your Web site requires only a single mouse click in ARELIS.
ARELIS also checks if your link partners still link back to you and automatically removes them from your link pages if they don't link back to you anymore.
Offer a "Link to us" page on your Web site.
Make it easy for other people to link to your site. Offer a "Link to us" page on your site that contains sample HTML code that your link partners can copy and paste into their own Web sites. The easier it is for your link partners to link to your site, the more likely they're going to link to you.
Here's an example of a "Link to us" page.
On this Web page, there are three ready made HTML snippets at the end of the page that link partners can insert on their own link pages.
With the snippets at hand, your link partners don't have to think about how to link to your site. A "Link to us" page also indicates that you're willing to exchange links. That means that other webmasters will approach you through that page.
Make your link pages easy to find.
Don't be surprised that no one wants to link to you if your link back to their site is hidden somewhere in your site and cannot be found by the average Web surfer.
Make it easy for your visitors to find your links page. If you're afraid of losing visitors, you can open the links to other Web sites in a new window.
Building a good link popularity requires some work but the results will pay for it. Link popularity is already the most important factor for search engines to rank Web sites.
The sooner you start with your linking campaign, the better the results for your business.
Professional webmaster tools like ARELIS
can help you in your linking campaign. They get very good results with little work.
Recommended link popularity tools:
Link Popularity Check
Checks and compares your link popularity.
Helps you to improve the link popularity of your Web pages.
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