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Google +1 Clicks, Authorship & Your Rankings

Google +1 Clicks Not Counted - Yet

Originally Published: October 9, 2012

At This Time, +1 Clicks Are Not That Important

"In the short term, we’re still going to have to study and see how good the signal is. Right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher."

Authorship Seems To Be More Important

"There are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’
So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.
If you look further out in the future and look at something that we call 'social signals' or 'authorship' or whatever you want to call it, in ten years, I think knowing that a really reputable guy – if Dan has written an article, whether it’s a comment on a forum or on a blog – I would still want to see that. So that’s the long-term trend."

What Does This Mean For Your Website Rankings?

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