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Manual Penalties And Your Rankings

Penalty Removal Does Not Lead To Higher Rankings

Originally Published: October 2, 2012

1. Google Will Lift A Penalty If You Take Action

"After re-evaluating [a] site’s backlinks we are able to partially revoke a manual action. There are still inorganic links pointing to your site that we have taken action on. Once you’ve been able to make further progress in getting these links removed, please reply to this email with the details of your clean-up effort."

2. A Lifted Penalty Does Not Lead To Higher Rankings

"The primary manual action that is affecting your site is that these unnatural links are being ignored. Yes, when links that were once counted in your ranking are no longer counted and never will be counted in the future, that will have an impact on your rankings for a long time."
"Keep in mind that the manual action here might not be the strongest element affecting your site's performance, we use over 200 factors."

What Does This Mean For Your Website?

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