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Link Popularity Considerations

by Mark Nelson

Originally Published: November 2004

  1. How important is link popularity?
  2. How can link popularity be improved?
  3. Are all links created equal?
  4. Which sites should be considered when exchanging links?

How important is link popularity?

How can link popularity be improved?

Are all links created equal?

Let's say you're looking for travel destinations in the Caribbean and reading a page that talks about the Caribbean and various vacation options in the region. You notice a link called "Cheap Widgets". You might think "ok, I just might buy one of these widgets while on vacation in the Caribbean". You click on the link only to end up on a page that talks about inexpensive ski equipment. Since it is unlikely you are going to go skiing while in the Caribbean and the link gave no indication of it pertaining to ski equipment, clicking on the link has probably been a waste of your time.

Which sites should be considered when exchanging links?

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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