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How To Optimize Your Linking Campaign

Originally Published: July 8, 2003

Successful Linking Campaigns Strategies

  1. Before asking someone to place a link to your web site, link to that person first. If you give potential link partners something in advance, they're much more likely to link back.

  2. Tell potential link partners in your link request messages where they can find the reciprocal link to their site.

  3. Your link directory pages should be easy to find on your site. Don't bury reciprocal links deep in your site but give them a prominent listing.

    If people cannot find your link directory when they surf your web site, a link in your link directory won't mean much to potential link partners so they won't link back to you.

    Contrary to popular belief, you won't lose visitors by a good link directory. If your link directory is worthwhile to your visitors, they'll come back to your site.

    If you're still not convinced, you can also open the links to your link partners in an extra window so that your site remains opened.

  4. Make sure that your link pages look good. It's very important that your link directory pages have a nice design and appeal to the eye of your visitor.

    If your link partners see a link to their web site on an attractive web page, they'll give that link a higher value than a link from a generic page.

  5. Offer your link partners an incentive to link back to you. For example, you could move web sites that link back to you to the top of your link pages and mark them with a special "Recommended!" picture.

  6. Be polite and personal in your link request email messages. If there's a single important factor to the success of your link request messages, then this is it: don't make your email messages look like spam.

    It's crucial that your link request message contains personal words about the site of your link partner. Add 2-3 sentences about unique things of the potential link partner's web site. Then they'll be sure that you've actually visited their site.

    This is the reason why mass email messages don't work when requesting link request messages.

  7. Include full contact information and a phone number in your link request messages. It adds a personal touch to your emails and it lets webmasters easily contact you to discuss the link partnership.

Successful Linking Campaigns Resources

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