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Building & Structuring Inbound Links Part 1

12 Essential Strategies

By Stephen Mahaney

Originally Published: December 2004

 take the search engine's point of view
when building your incoming link structure.

Natural vs. Artificial Link Structure

Natural Link Structure

  • inbound anchor text varies
  • inbound link count increases gradually
  • site links-out to only reputable pages
  • links are rarely reciprocal

Artificial Link Structure

  • inbound anchor text identical
  • inbound link count increases suddenly
  • site links-out to link farms or web rings
  • high percentage of links are reciprocal

Natural vs. Artificial Links

Choose Your Links Wisely

Continued: 12 Essential Strategies for Building & Structuring Inbound Links Part 2 >>>

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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October 24 2016 21:50 UTC