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Click Fraud and How to Counteract It in Ad Campaigns

Pay-Per-Click Search Engine Marketing Excerpt

Part 1

By: Boris Mordkovich and Eugene Mordkovich

Originally Published: July, 2005

Editor's Note: This is chapter 6 of the book Pay-Per-Click Search Engine Marketing Handbook, see the bottom of this page for ordering information.

The Growth of Click Fraud

Continued: How Click Fraud Affects Advertisers (Part 2) >>>

Reprinted from Pay-Per-Click Search Engine Marketing Handbook

The full book is available directly from the publisher or from Amazon.

Copyright 2005 by MordComm, reprinted with permission.

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