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Click Fraud and How to Counteract It in Ad Campaigns

The Response of Search Engines to Click Fraud

Part 4

By: Boris Mordkovich and Eugene Mordkovich

Originally Published: July, 2005

Continued From: <<< Detecting Click Fraud (Part 3)

Editor's Note: This is chapter 6 of the book Pay-Per-Click Search Engine Marketing Handbook, see the bottom of this page for ordering information.

The Response of Search Engines to Click Fraud

Continued: How Advertisers Can Combat Click Fraud (Part 5) >>>

Continued From: <<< Detecting Click Fraud (Part 3)

Reprinted from Pay-Per-Click Search Engine Marketing Handbook

The full book is available directly from the publisher or from Amazon.

Copyright 2005 by MordComm, reprinted with permission.

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