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Google's Latest AdWords Change

Google Adds Landing Page To Its Quality Score

Originally Published: December 13, 2005

What Is Google's Quality Score?

What Does This Mean To Your AdWords Ads?

What Can You Do To Lower Your Per Click Prices?

  • Make sure that your AdWords ads have compelling titles that inform web surfers about what they can expect on your site.

  • Use interesting descriptions that are related to the keyword. If possible, include a call to action or a reason to click in your descriptions.

  • Create more PPC landing pages that are directly related to your keywords.

  • Make sure that your landing pages are relevant to what web surfers are looking for.

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