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Google's New Pay Per Action (PPA) Advertising Product

New Product Stops Click Fraud

Originally Published: March 27, 2007

How Does Google's New Product Work?

How Can Google Track The Action?

What Are The Consequences For The Market?

What Are The Consequences For You?

  • participation is by invitation only, you must fill out a web form to request participating in the program
  • the PPA program is currently only available to US customers
  • ads are limited to Google's content network of partner sites (Google AdSense)

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