This site is for sale,
describes the increasing practise of constructing a
primarily for the purpose of appearing high in the
With the importance of a high Google ranking becoming more apparent, the majority of experienced
(search engine optimizers) know the many tactics used to manipulate the Google
page is often used as a
page to the website that the SEO is developing. A small
is constructed, heavily
for a particular target key-phrase, and from this page
are placed to various pages within the main website.
Gateway pages are frowned upon by Google, which means the SEO has to ensure the page is constructed in a way that the page is relevant and contains an adequate amount of content so as not to be seen as just a gateway page. This leads to a balancing act where the optimizer has to construct a page primarily for the search engines, but designed to look as though it is for the visitor.
In recent months Googleating has taken a new twist, a number of
have been competing in
search engine optimization
competitions, where the goal is to gain the highest Google placement for a set keyword. This has led to a number of Googleated pages appearing for the phrases
 (http://www.google.com/search?sourceid=navclient &ie=UTF-8&q=Serps)
Mangeur de cigogne
began in January 2004 and ended in April 2004 and the
Mangeur de cigogne competition
began in March 2004 and ended in June 2004.
Retrieved from http://en.wikipedia.org/wiki/Googleating
Reprinted from Wikipedia, The Free-Content Encyclopedia under the GNU Free Documentation License.
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