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Google's Jagger Update: How To Benefit (Or Recover)

New Spam Problems In This Major Algorithm Change

Originally Published: November 8, 2005

What Has Google Changed In The Ranking Algorithm Update?

  • Hidden text on your web pages (especially text that is hidden in invisible CSS layers)
  • Paid links or other links that are considered outside of Google's quality guidelines
  • Overuse of internal links or anchor text as the sole source of optimization

What Can You Do If Your Website Rankings Have Dropped?

  1. If you use CSS on your web pages, search for style sheets that might be interpreted as spam attempts. Style sheets that contain visibility: hidden; might cause problems.

  2. Make sure that you have links from the right web sites. While it is not important if a link is a reciprocal link or not, it is very important that the links are from related sites.
    ( Editor's Note: See: Link Exchanges: Do Reciprocal Links Still Improve Search Rank? )

    Links from or to unrelated web sites probably won't negatively affect your rankings (if they did, your competitors could easily harm your rankings) but they also have no positive effect. Use the ARELIS 4 link popularity tool to make sure that your incoming links come from related web sites.

  3. Do not overuse the same keyword in links to your web site. Better use different but related link texts for links to your site so that the links to your website look natural.
Editor's Note: See our earlier article here: Jagger Update - Google's New Ranking Algorithm and the latest update here: Why Google Is Not Happy With Its Search Results

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