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Finding Relevant Keywords With Google

Keyword Selection Tools

Originally Published: August 27, 2002

A good way to build your Web site is finding keywords that properly reflect the contents of your Web pages.

To obtain high rankings on search engines, you'll use the found keywords in the title, in the meta tags and in the body text of your Web pages.

Many webmasters start with Overture's Search Term Suggestion Tool, an excellent way to find keywords and keyword combinations for your Web site:
http://inventory.overture.com/d/searchinventory/suggestion/

In addition, some people recommend Wordtracker, a commercial tool to find keywords:
http://www.wordtracker.com [ Free Word Tracker Trial]

However, there are two additional keyword tools to find keywords and key phrases for your Web site - and both they are provided by Google.

Google Keyword Tools

The first one suggest keywords for your Google ads but you can also use it without placing ads on Google:
https://adwords.google.com/select/main?cmd=KeywordSandbox

Unfortunately, Google's Keyword Suggestion Tool doesn't reveal the number of searches for each keyword. You can only see that number when you set up a Google AdWords Select account.

The second Google tool for finding keywords is called "Google Sets" and it's located at http://labs1.google.com/sets .

The Google Sets tool is one of Google's technology ideas that isn't quite ready for prime time yet. However, it's a great way to find new keyword associations.

For example, imagine you'd sell school stationeries. Just go to http://labs1.google.com/sets and enter the three keywords "school", "pen" and "pencil" among each other (without the quotes). Then click the "Large Set" button.

As you can see, Google will find many more related keywords for you, for example "textbook", "paper" or "glue".

Now it's your turn. Enter common keywords of your Web page and discover which important keywords you've overlooked so far.

Editor's Note: Word Tracker has a free trial available and has also published a free Keyword Research Guide.
See also: Wordtracker Made Fast And Easy: Word Tracker Examples

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July 24 2008 03:25 UTC