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Google's New Sitelinks And Your Web Site

Results For Authority Site For The Search Term

Originally Published: September 19, 2006

Google SiteLinks Explained

What Are Google Sitelinks?

How do you compile the list of links shown below some search results?
The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.
We only show Sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good Sitelinks, or we don't think that the Sitelinks for your site are relevant for the user's query, we won't show them.
At the moment, Sitelinks are completely automated. We're always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.

How Does Google Calculate Sitelinks?

  1. Google might track the number of clicks for different results. If a web site gets a lot of traffic for a special keyword then the web site will get Sitelinks on Google's result page.

    For example, if you use a special trademark term on your web pages that cannot be found on other web sites then many people will click on your web site in Google's results when they search for that search term. It's likely that your web site will get Sitelinks for such a search term.

  2. The link architecture of a web site might help. Links at the top of the HTML source of a web site seem to have a better chance to be included as Sitelinks.

  3. Google might use the Google toolbar to determine Sitelinks. The more often a page is bookmarked the more likely it is that these pages will be used as Sitelinks. Google's toolbar can collect a lot of information about a web site.

How Do Sitelinks Affect Your Web Site?

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