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Google's Plans And How This Will Affect Your Website Rankings

Google Guru Discusses Infrastructure Status

Originally Published: January 23, 2007

How You Might Be Affected By Google's Plans For The Next Weeks:

  • It is likely that you will see more variance in your Google rankings because Google's internal databases are going to be updated every 1-2 days instead of every 3-4 weeks.
  • Google usually reveals PageRank updates quarterly to the public. A new PageRank update is underway. However, this does not mean that your Google rankings will change because the new PageRank values are already incorporated into their ranking algorithms.
  • Google's supplemental results should be nothing to be afraid of. If your site shows up in the supplemental results, then don't worry. According to Matt Cutts, the PageRank of a web page determines if the page appears in the regular or supplemental results.
  • The supplemental results continue to get fresher, "and website owners may see more traffic from their supplemental results pages."
  • Google plans to change the "filetype:" operator so that it doesn't require an additional query word.
  • Google discovered a small anomaly with .com domains that are hosted outside the US. A fix has been submitted so the rankings of the affected sites might change.
  • There will be no "major infrastructure-related" ranking updates in the near future.

What You Can Do To Get High Rankings In The New Google

The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the basis of merit).

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