Google's Plans And How This Will Affect Your Website Rankings

Google Guru Discusses Infrastructure Status

Originally Published: January 23, 2007

Google's Matt Cutts is the premier source for all things related to Google and search engine optimization. He works for the quality group of Google, specializing in search engine optimization issues.

Matt Cutts has just revealed Google's latest ranking plans for 2007 in his blog.

How You Might Be Affected By Google's Plans For The Next Weeks:

• It is likely that you will see more variance in your Google rankings because Google's internal databases are going to be updated every 1-2 days instead of every 3-4 weeks.
  
• Google usually reveals PageRank updates quarterly to the public. A new PageRank update is underway. However, this does not mean that your Google rankings will change because the new PageRank values are already incorporated into their ranking algorithms.
  
• Google's supplemental results should be nothing to be afraid of. If your site shows up in the supplemental results, then don't worry. According to Matt Cutts, the PageRank of a web page determines if the page appears in the regular or supplemental results.
  
• The supplemental results continue to get fresher, "and website owners may see more traffic from their supplemental results pages."
  
• Google plans to change the "filetype:" operator so that it doesn't require an additional query word.
  
• Google discovered a small anomaly with .com domains that are hosted outside the US. A fix has been submitted so the rankings of the affected sites might change.
  
• There will be no "major infrastructure-related" ranking updates in the near future.

What You Can Do To Get High Rankings In The New Google

Matt Cutts makes it clear:

The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the basis of merit).

That's why our award-winning web promotion tools focus on ethical white hat SEO methods. Using ethical search optimization methods requires some work but the results last much longer.

Search engines continually change the way they rank web sites. If you use shady tricks and techniques that exploit current flaws in search engine algorithms then you won't get lasting results.

You have to create web pages that are interesting to human web surfers. These are the web pages that search engines want to display in their results.

Don't use the wrong tools and risk getting banned by Google - use IBP and ARELIS. IBP and ARELIS are continually updated, they are always up-to-date and they help you to create web pages that are interesting to human web surfers and search engines.

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March 22 2010 13:18 UTC