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Keywords And Search Engine Optimization (SEO)

How To Find The Right Keywords For Your Seo Activities

Originally Published: August 9, 2005

How to find the right keywords for your SEO activities

  1. Find the keywords with the biggest search volume

    Download the free IBP demo version and start the keyword generator tool. The keyword generator tool helps you to build a list of keywords that are related to your business and that many people search for.

  2. Find the most specific keywords in your keyword list

    Don't go for one word keywords. They usually won't bring you visitors that are interested in what you have to offer. If you sell used Ford cars in Knoxville then the keyword "cars" won't work for you. People searching for "cars" might be interested in new cars, in car insurance and even in the Pixar movie.

    Better use "used cars" or, even better, "used ford cars knoxville". These key phrases will bring you visitors that are interested in what you offer. You must use keyword phrases that are common enough that people actually use them, but unique enough to generate highly qualified, targeted traffic that increases your sales.

  3. Check the motivation of the searcher

    While the key phrase "used cars canada" might be more popular than the key phrase"used cars knoxville" it's obvious that the second key phrase will work better for you if you sell used Ford cars in Knoxville.
Editor's Note: Word Tracker is a powerful tool for choosing profitable keywords, try their free trial.

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