This site is for sale, Learn More

Targeting Internet Yellow Pages

Optimize Your Online Local Presence

Part 2

By Esoos Bobnar www.searchenginehelp.com

Originally Published: April 2005

Continued From: <<< Local Search Listings Explained

Targeting Internet Yellow Pages

Internet Yellow Pages URL
SuperPages.com http://superpages.com
Yahoo Yellow Pages http://yp.yahoo.com
MSN Yellow Pages http://yp.aol.com
AOL Yellow Pages http://yellowpages.msn.com
YellowPages.com http://yellowpages.com
SwitchBoard.com http://switchboard.com
Dexonline.com http://dexonline.com
RealPages.com http://yp.bellsouth.com
SmartPages.com http://smartpages.com/
YellowBook.com http://yellowbook.com
CitySearch.com http://www.citysearch.com

  1. First, do a search for the keywords/keyphrases your business is targeting. Ask yourself; Do any of these Internet Yellow Pages come up in the main (not local) search results? If so, then listing your site with them will help get your business indexed on a site that is already doing well in the organic (i.e. non-paid) search results. In essence, you are piggy-backing off a site which already doing well in order to achieve top rankings.

  2. Second, determine how many other businesses are already advertising in your target category on that IYP's service. If there's just a few, then you can probably get a prominent listing without having to compete very hard for attention. However, if there are already so many advertisers that your business won't show up until the second or third page, then the effectiveness of your listing is greatly diminished. You might want to look elsewhere.

  3. Finally, determine which of the IYPs is likely to be the dominant provider in your region. Users in your area will tend to focus on the IYPs that cater to their part of the country. You can usually tell who targets your region by finding out who produces your local phone book – that's probably the dominant phone company in your area. For instance, RealPages.com is put out by BellSouth, while SuperPages.com is put out by Verizon. Determine which phone company has a lot of users in your area, then find which IYP site(s) they own.

Continued: Engine-Specific Optimization Info for Local Search >>>

Continued From: <<< Local Search Listings Explained

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

Site Promotion Articles Indexes:

Guaranteed Top 10 Search Engine Ranking
Get A Top 10
Search Engine Ranking

Bullet-Proof Google Promotion

Google's Disavow Links a Trick?

5 Things About SEO

Google's Disavow Links Tool

Google +1 Clicks & SEO

Manual Penalties & Your Rankings

10 Recent Google Algorithm Changes

Google's New Web Page Spider

Search Engine Safe URL Redirect

KEI: A Good Indicator For Useful Keywords?

Google PR Improved With Domain Redirection

Dealing With A Google Ban

All You Need To Know About Google Suggest

Is Your WebSite Guilty By Association?

 

Search Engine Promotion Help Site Map

Valid HTML 4.01!

© 2017 Search Engine Promotion Help
December 11 2017 07:34 UTC