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Search Engine Cloaking

A Marketing Technique You Should Avoid

Originally Published: June, 1999

Search Engine Cloaking Defined

( Editor's Note: These scripts can also be programmed to detect the search engine robot's user agent name.)

1) Cloaking (IP Redirection) Frustrates The Surfer

( Editor's Note: See: Search Engine Safe HTML Page URL Redirect and Google PR Improved With Domain Redirection for search engine friendly ways to handle moved pages & domains.)

2) Cloaking May Get You Banned From The Search Engines

Search Engine Cloaking Summary

Editor's Note: Some of the search engines in this article have changed but the advise is still good.
You should also watch out for cloaking by your web host
This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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September 17 2014 15:32 UTC