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Seven Steps of Search Engine Optimization Part 2

Page Creation & Optimization

Part 2

Originally Published: February, 2004

Continued From:<<< Search Engine Optimization Part 1

3) Page Creation and Optimization

This is the heart and soul of search engine marketing. If you don't know what the search engines are looking for when they rank pages, then you can choose the best keywords and rank check all day long and never get anywhere. This is the part that makes all the difference in your ability to compete effectively.

What is Web page optimization? Simply put, your goal is to give the search engine what it wants to see. The easiest way to determine what its looking for is to study pages already ranking in the top 10 and to emulate key aspects of those pages on your own site. No, this does not mean plagiarizing text from your competition. Instead, it means emulating the basic statistical elements of the page such as keyword counts, link popularity, word counts, and other criteria.

Obviously, doing this by hand can be a daunting task even for a trained mathematician. That's why we developed the Page Critic module in WebPosition Gold to make the job accessible even to the novice. It analyzes the densities of keywords on your page and your competition's pages, does the math, and then makes specific recommendations for improvement. Help links are provided to explain each step. It also includes an extensive knowledge base of tips and strategies for achieving top ten placements. The tips will vary for each search engine based upon its particular preferences.

Besides using a tool like WebPosition, books and newsletters can also be a valuable resource for staying informed. Books are often less helpful, though, as it doesn't take long before they become out of date in this industry. In addition, both kinds of resources can only go so far in their advice, whereas a software product can analyze your specific page, engine, and keyword choice, making recommendations much more appropriate to your situation.

4) Uploading

For many, this step will seem obvious. For novices, however, it's important to remember that anytime you make changes to your Web pages, you must upload the changes to your Web site. You can do this via your favorite FTP program, or an application like WebPosition or FrontPage that has uploading built-in.

5) Submitting

Submissions today can easily be done by hand or via a submission tool. In the case of WebPosition, it can help prevent you from making common mistakes like over submitting, submitting non-existent pages, losing track of what you have already submitted, and so forth. It also gives you estimates regarding how long it currently takes to get indexed at each engine, and when re-submission is recommended. Once you build some third-party links to your Web site, most engines like Google will re-spider your pages regularly without the need to re-submit.

6) TraffIc And Revenue Tracking

7) Follow Up And Fine-Tuning

SEO may seem like a daunting task at first glance. However, You'd be surprised at how much a tool like WebPosition Gold can organize and simplify the process for you.

Continued From:<<< Search Engine Optimization Part 1

This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition.
FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings.

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July 24 2008 03:31 UTC