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Organic Search

How Organic Search Can Help Your Company Part 2

Originally Published: June, 2004

Continued From: <<< Organic Search And How Can It Help Your Company Part 1

Organic Search Cons:

  1. Organic Rankings are Not Automatic: With organic listings, you cannot simply hand over a certain amount of money and be guaranteed to quickly and automatically achieve any ranking you desire. Instead, achieving positions in organic search requires the proper technology, skill, and know-how. There has always been a cloud of mystery around the process of achieving top rankings. How's it done? Where do I start?
  2. Organic Rankings Require an Investment in Time: The age-old adage of "nothing worthwhile in life ever comes easy" rings true with organic rankings. While they are monetarily free, simply submitting your pages to the search engines is not enough to bring in a flood of new visitors to your Web site. Far too many businesses have been fooled into spending $49 or $99 to submit their site to "thousands" of sites, 99% of which are obscure names you've probably never heard of. The key is that someone doing a search on a major search engine must be able to easily find your Web site.
Editor's Note: Both organic & PPC search campaigns require good keywords to be profitable, Word Tracker is the leading tool for finding profitable keywords. Click here for your FREE top 500 keyword report
Also see: Paid Submissions: The Wave Of The Future?

Continued From: <<< Organic Search And How Can It Help Your Company Part 1

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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