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Links To Other Web Sites Can Hurt Your Rankings

Google's Bad Neighborhood Links Policy

Originally Published: November 14, 2006

What Are Bad Neighborhood Links?

  • Free for all links pages (FFA)
  • Link farms (automated linking schemes with lots of unrelated links)
  • Known web spammers

An Official Google Statement About Bad Neighborhood Links

  1. There is no relation between outbound links and Google's supplemental index.

    "It’s unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index."

  2. Google looks for bad neighborhood linking patterns

    "Also, be assured that we’re not looking to penalize folks for a 'bad' link here and there. Rather, our algorithms are tuned to look for patterns of 'egregious' linking behavior… both on individual sites and in the aggregate."

  3. You should check the links on your web site

    "It's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages.
    Sure, it's great to keep Google happy, but it's usually more important (long term) to have your users be return visitors."

Google's Bad Neighborhood Links Policy And Your Web Site

Editor's Note: See also: Bad Neighborhood SEO Problems, Find Sites Sharing Your IP

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