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Search Engine Promotion Mistakes
Slow Server, Wrong Keywords, Not Enough Time
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Many webmasters have the problem that their Web site is not listed in search engines at all. There can be a variety of reasons that your Web site doesn't show up on search engines.
#17: Your Web Site Has A Slow Host Server
Search engine crawler programs that index Web pages don't have much time. There are approximately 2-4 billion Web pages all over the world and search engines want to index all of them.
So if the host server of your Web site has a slow connection to the Internet, you may experience that your Web site will not be indexed by the major search engines at all.
AltaVista and Google specifically mention the problem on their Web sites.
AltaVista: "If a site has a slow connection or the pages are very complex, it might time out before the crawler can index all the text."
Found at:
http://help.Altavista.com/adv_search/ast_haw_wellindexed
Google: "Your site may not have been reachable when we tried to crawl it because of network or hosting problems. When this happens, we retry multiple times, but if the site cannot be crawled, it will not be listed in our current index."
Found at:
http://www.Google.com/webmasters/2.html#A3
You may also want to limit the size of your homepage to less than 60K. It'd also benefit the still numerous users that connect to the Internet with a slow modem. For even the casual Internet user, the performance of a Web site can make the difference between pleasure and frustration.
How you can test the speed of your server:
http://web-hosting.candidinfo.com/site-response-speed.asp
#18: Wrong Keywords
It's important that you use the keywords on which you want to be found in the right places on your Web pages.
Imagine your Web site sells garden flowers. Your HTML source might look like this:
---
<HEAD>
<TITLE>Garden Flowers at Flower Garden Farm</TITLE>
<META NAME="keywords" CONTENT="garden flowers, flower arrangements, wildflower seeds, seed mixes">
<META NAME="description" CONTENT="Many different garden flowers available for your home, yard, garden and patio.">
</HEAD>
---
Some search engines (AltaVista, Inktomi) index the META Keywords tag, some (Google, AllTheWeb/FAST) don't.
For the search engines that index the META Keywords tag, it's important that you actually use the keywords of your META Keywords tag on your Web pages.
Some search engines nowadays consider it spam if the keywords of your META Keywords tag don't appear in the body text on your page.
Of course, you know that the most important thing for a good search engine listing is content on your Web site. Search engines need text, text and even more text to index your Web site.
For example, if you sell cars, have articles about cars on your Web site. If you offer package holidays, provide some tourist information about your destinations. Build this content and optimize the text for your target search terms.
In other words, make sure that the content on your Web pages contains the keywords that are important for your site.
And don't forget to use only those words in your META Keywords tag that appear on your Web page.
Now make the test with your homepage:
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Go to "http://www.live-keyword-analysis.com".
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Enter three of your META keywords in the three keyword fields.
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Leave the ratio fields empty.
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Copy and paste the body text of your homepage into the big edit field.
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Click the "Update" button.
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Now look at the ratio fields. If a keyword has a ratio of 0%, consider adding contents about that keyword on your Web page.
Editor's Note:
Word Tracker
is a great tool for finding profitable keywords.
#19: Have You Waited Long Enough?
The Internet is growing rapidly. According to a study of the NEC Research Institute, most search engines need about 6 months to index a Web site.
Source: NUA Internet Surveys
http://www.nua.com/surveys/index.cgi?f=VS&art_id=905355013&rel=true
The data was collected when there were by far fewer Web sites than today. With todays number of Web sites, it might take even longer (although many search engines have also improved their equipment).
That means that your Web site submissions may need up to half a year until they appear in search engine listings.
The result of the study shows that it's important that you submit your Web pages the right way, right from the start. When search engines need six months to index your Web site, you should make sure that they'll index your pages correctly.
No one can guarantee a good search engine ranking. However, if you don't make the mistakes which we outlined in our 19-part series, a good ranking is much more likely.
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