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Converting Web Site Visitors Into Sales

Part 1 - Make Pages Load Fast

Originally Published: July 20, 2004

#1: Your web pages don't load fast enough

  1. Reduce the number of graphics

    A large number of graphics on your web pages can considerably slow down your page. For each graphic on your web page, the web browser has to make another connection to your server. If you cannot reduce the number of graphics on your web page, then try to combine several graphics to a single bigger one. Use the same graphics on your other web pages so that web browsers can load the graphics from the browser cache.

  2. Specify the dimensions of your graphics

    Always make sure to include the height and width dimensions of your graphics in your HTML code. This means that every IMG tag should have the WIDTH and HEIGHT attributes specified. If web browsers doesn't have to figure out the dimensions of your graphics, they can already display placeholders and start displaying the text of your web page before loading the graphics from the server.

  3. Make the top of your page interesting

    If a web page takes a long time to load, make sure that the top of the page contains something interesting because visitors will see that part first.

  4. Divide your tables

    Web pages that use a single large layout table take a long time to render in web browsers. Break up huge tables into several smaller ones.

  5. Specify the dimensions of your tables

    If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers don't have to load the complete table code to calculate the dimensions of the table.

  6. Double check cell widths

    Take a moment to check the individual widths of each table cell. If the total is more than the specified table width, then web browsers will have problems displaying your table.

Continued: Converting Web Site Visitors Into Sales - Part 2 >>>

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