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Converting Web Site Visitors Into Sales

Part 3 - Make Your Web Site Content Convincing

Originally Published: August 3, 2004

Continued From: <<< Converting Web Site Visitors Into Sales - Part 2

#3: Is your web site content convincing?

  • what you do
  • why people should stay on your site
  • what's in for your visitors

1. What's in for your customers?

2. Don't mix up features and benefits

3. Killer headlines will grab your visitors attention

4. End your sales copy by telling the reader what to do

Continued: Converting Web Site Visitors Into Sales - Part 4 >>>

Continued From: <<< Converting Web Site Visitors Into Sales - Part 2

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