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Add Credibility To Your Web Site

New Stanford University Guidelines

Originally Published: February 7, 2006

Why Is Credibility Important?

The Stanford Guidelines For Web Credibility:

Make it easy to verify the accuracy of the information on your site.
Show that there's a real organization behind your site.
Highlight the expertise in your organization and in the content and services you provide.
Show that honest and trustworthy people stand behind your site.
Make it easy to contact you.
Design your site so it looks professional (or is appropriate for your purpose).
Make your site easy to use -- and useful.
Update your site's content often (at least show it's been reviewed recently).
Use restraint with any promotional content (e.g., ads, offers).
Avoid errors of all types, no matter how small they seem.

What Does This Mean To Your Web Site?

Getting More Visitors Means Getting More Sales

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