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A Comprehensive Strategy for Using Web Site Statistics

Track The Effectiveness Of Your Marketing Effort

Part 1

By Carlton Lovegrove

Originally Published: March, 15 2005

Log file data

  • the time of the request in seconds,
  • the machine making the request is recorded as either the domain name or IP address,
  • the name of the requested URL as specified by the client,
  • the size of the transferred URL, and
  • various HTTP related information like version number, method, and return status.
  • the URL of the previously viewed page (the “referrer” field),
  • the identity of the software used to make the request (the “user agent” field), and
  • a unique identifier issued by the server to each client (typically a “cookie”).

Continued: A Comprehensive Strategy for Using Web Site Statistics Part 2 >>>

Carlton Lovegrove is a PhD of Information Systems

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