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A Comprehensive Strategy for Using Web Site Statistics

Track The Effectiveness Of Your Marketing Effort

Part 3

By Carlton Lovegrove

Originally Published: March, 15 2005

Continued From: <<< A Comprehensive Strategy for Using Web Site Statistics Part 2

Log file data

IP and Domain Name Counting

  1. a new IP address is encountered (assume this is a new user),
  2. an already processed IP address is encountered
    • the user agent matches prior requests (assume this is the same user),
    • the user agent filed does not match any prior requests form the same IP (assume this is a new user)
    • when a session is terminated due to a timeout, assume a new user has entered the site.

Caching

Continued: A Comprehensive Strategy for Using Web Site Statistics Part 4 >>>

Continued From: <<< A Comprehensive Strategy for Using Web Site Statistics Part 2

Carlton Lovegrove is a PhD of Information Systems

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