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Building Your Site's Link Popularity

Do's and Don'ts for Link Popularity Improvement Part 2

By Robin Nobles & Brent Winters

Originally Published: Feburuary, 2003

Continued From: <<< Building Your Site's Link Popularity Part 1

Don'ts for Building Your Site's Link Popularity

1. Don't participate in link exchange programs or link farms. Google will ban sites that participate in link exchange programs, and many of the other major engines have also expressed their dislike of artificially created link popularity.
2. Don't make the mistake of thinking that link popularity isn't important or necessary. High link popularity combined with some basic keyword optimization is sometimes all it takes to achieve top rankings. It's crucial, in many cases, to the success of an online business.
3. Don't use redirects on those sites pointing back to your main site if you create separate theme focused sites for the purpose of boosting link popularity. Rather, create a mini site at the new URL with several pages of good, solid content, and then visibly link back to the main site.
4. Don't share the same IP address for each domain if you interlink multiple domains that you own. All domains should have unique IP's.
5. Don't bother with free-for-all pages. Many bulk submission products submit to these. Generally the only thing these pages will guarantee is an increase in spam email if you participate.

In Conclusion

Devote some time and energy to the building of a solid link popularity for your site. Not only will it help your site in the rankings, but it will more than likely increase your traffic as well.

Robin Nobles is the Director of Training of the Academy of Web Specialists, which teaches online training in search engine marketing. She is also a trainer with Search Engine Workshops, which presents on location workshops in search engine marketing at various locations across the country. Please visit our site for more information about www.onlinewebtraining.com online training and other resources.
Order her book "Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement" through Amazon.

Continued From: <<< Building Your Site's Link Popularity Part 1

This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition.
FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings.

Editor's Note: Arelis link management software is a great tool to use for a successful link popularity campaign.

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July 20 2008 14:16 UTC