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Increase your Click-Throughs With Killer Title Tags

By Robin Nobles

Originally Published: June, 2002

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Top Tips for Creating Killer Titles

  1. Use compelling or "charged" words in your titles that will draw the user in to your site. Examples are: breakthrough, incredible, how-to, announcing, and revealing. Avoid over-used words and adjectives.
  2. Use the power of questions when creating title tags. When you ask a question, you force the reader to stop and mentally answer that question, which boosts your chances at a visit to your site.
  3. Use your important keyword phrase toward the beginning of your title tag, but use the phrase in a way that will pull in traffic.
  4. Begin the title with a capital letter, and then follow with all lower-case letters. Why? It's easier to read than titles with every word capitalized.
  5. Treat title tags as if they're advertisements for your online business. Make them short, snappy, and easy to read.
  6. Write your title in a way that makes the user believe that the site will solve a problem or help the user in some way.
  7. Create a sense of urgency in your title tags, when possible.
  8. Make sure to use a title tag on every page of your site, and make sure that the title tag is the first tag on your page.

Top Mistakes Made when Creating Titles

  1. Don't use just a series of keywords in your title tag. It's unprofessional and difficult to read.
  2. Don't use complicated words in your title tag, unless those words are commonplace to whoever would be visiting your site.
  3. Don't use all caps in your title tag. In other words, don't yell at your potential visitors!
  4. Don't slap up a dull and boring title. Spend some time creating an effective online marketing plug for your site.
  5. Don't use your keyword phrase more than once in your title tag.
  6. Don't use your company name in your title tag unless you use your important keyword phrase as well.
  7. Don't use yellow page tactics when creating titles in an effort to get to the top of the rankings. In other words, don't add a "!!!" or "AAA" to the front of your title to try to get higher in the alphabetical order. It won't help you with the engines, and editors at the directories won't allow the tactic anyway.
  8. Don't use passive verbs like is, was, and has. Try to use active, exciting verbs like launch, catapult, and unleashes.
Editor's Note: Word Tracker helps you find profitable keywords for your TITLE tag. Click here for your FREE top 500 keyword report
For more on title tags, see: How To Get More Sales With Great Web Page Titles and Avoid Duplicate Titles
This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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