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How To Get More Sales With Great Web Page Titles
Originally Published: April 13, 2004
Why are web page titles so important for your web site success?
The titles of your web pages are important for search engines
To many search engine spiders the title of a web page is more important than other web page elements. If your web page title contains your most important keywords, it's likely that the web page will have a good search engine ranking for these keywords.
The titles of your web pages are important for web surfers
The title of your web site is the first thing web surfers will see from your web site. Many search engines display the title of a web page as the main link to a web site in the search engine result pages.
In addition, the web page title is used when a web surfers bookmarks your web site.
What does this mean to you?
Why is the second title better than the first one?
The second title contains keywords that are important for a sports shoe business:
sports shoes, sports shoe, sneakers and several brand names.
The inclusion of these words in the title increase the change of good search engine rankings for these keywords.
The second title informs web surfers about the purpose of the web site and it gives them a reason to click:
Buy sneakers and sports shoes at competitive prices.
The second title includes geographical information:
...in our shop in London. People who live in Chicago are probably not interested in a shop that's based in London.
The inclusion of "London" in the web page title allows people to quickly find out if it's worth to visit the web site. In addition, it's more likely that the web site will be found for a search term such as "shoe shop London".
Word Tracker helps you find profitable keywords for your TITLE tag.
Click here for your FREE top 500 keyword report
For more on title tags, see:
Increase your Click-Throughs With Killer Title Tags
Avoid Duplicate Titles
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