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Measuring Web Site Statistics as Part of Your SEO Strategy

Measuring The Behavior Of Visitors And Spiders

By Mark Nelson

Originally Published: February, 2005

  • Keyword research and selection
  • Keyword placement throughout the web page
  • Internal site linking structure
  • Offsite link popularity

Basic Web Analytics Metrics


Page Views


WebTrends Search Phrases Report
WebTrends Search Phrases Report

Measuring Spider Traffic

Spider Crawl Depth

Spider Visit Frequency

Spider Path Analysis

  • Unintended robot exclusions in robots.txt or meta tags
  • URL’s containing a session id that prevent spider traversal
  • Site design problems in the internal linking structure
  • Broken internal links
Editor's Note: See Also: A Comprehensive Strategy for Using Web Site Statistics
This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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October 28 2016 10:13 UTC