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Free Search Engine Optimization Service

An Open SEO Analysis

Originally Published: August 30, 2005

  techlabscience screen shot

General search engine optimization (SEO) tips

  1. The text on the web page

    The web page contains little text. Search engines need text to index web pages and the more text they get, the easier it is for search engines to find out what a web page is all about.

    The index page uses about 240 words, including the long copyright statement and the "click to enlarge the picture" text. Although this is not too bad, it would help to add more text to the page.

    The text should be easy to read and it should cover mainly one topic. If "fire resistant polymers" is the targeted keyword, the text should be about fire resistant polymers (Why should I use or buy them? What's in for me? Why are these better than others? General information about fire resistant polymers). That will help search engines to classify the page.

    The same applies to the other pages of the web site. All pages of the site should have more text that deals with the topic of the corresponding page.

  2. Inbound and outbound links, links on the page

    The page uses only image links for the site navigation. That makes it difficult for many search engines to index the web site. Search engine officials have recently confirmed that even the big search engines prefer text links.

    The webmaster should add text links for the site navigation or he should change the whole navigation from image links to text links. Otherwise, many search engines might not index the site.

    All links on the page use onmouseover and onmouseout attributes. Google sometimes considers this spam so it might be a good idea not to use them.

    At the bottom of the page, you can find a link to

    Link problem screen shot

    This link is very bad for two reasons:

    • It has nearly the same color as the background so that it is hardly readable. You cannot see it at all in the picture above. This triggers the spam filter of nearly all search engines.

    • It is a link to a link farm. Links to link farms are almost a guarantee to get banned by Google (and other major search engines).
  3. The HTML source of the page

    The HTML code of the web page contains a few errors. Although they are only minor errors, some HTML errors can prevent search engine spiders from indexing a web site. To make sure that search engines index your web site, you should make sure that your HTML code is W3C compliant.

    The web page uses 1.101 bytes of JavaScript code at the top of the HTML code. Each line of code moves the actual content of the web page further to the bottom.

    The more script code you use on your web site, the more likely it is that search engine spiders don't access the actual content when they index your site. The webmaster should use external Javascript code. That makes it easier for search engines to index the page.

  4. Miscellaneous

    The web page shows a copyright of 2004. That's an indicator for search engines that the web page contains outdated information and that there might be other more current sites.

    It's not very clear for search engines what the web page is all about. Does this company want me to invest in the company or should I buy their products? The index page lists many different things that make it difficult for search engines to determine what the web page is about.

Special SEO tips for the search term "fire resistant polymers"

  1. The search term

    The targeted search term "fire resistant polymers" is probably not the best choice. Depending on the target group, other search terms might work better.

    According to IBP's Keyword Generator tool, no one has searched for "fire resistant polymers" in the Yahoo network last month (numbers from Google also doesn't find searches for that search term.

    It doesn't make sense to optimize a web site for that search term if nobody searches for it.

    If the web page targets end users, these users might use less technical search terms. If the web page targets investors, the investing aspect could be included in the keyword. For example, "fire protection and prevention" might be a good keyword. There are many other popular keywords that are related to the offerings on the web site.

    The products offered on the web site are probably of interest for people searching for "air filter". That keyword has been searched for 202,883 times last month.

    The website owner can probably find even better keywords because he knows his target group better. We'll use "air filter" as an example (general tips on finding the best keywords for search engine optimization can be found here).

  2. Usage of the search term on the web site

    The targeted search term should appear on the web page. Otherwise, it will be very difficult to get high search engine rankings for the search term.

    A web page has many different elements that can influence the ranking on search engines. For example, it usually makes sense to use the targeted search term in the web page title and in the body text.

    It is also important to use the right keyword density in the different web page elements. If the keyword density is too low, the web page won't get good rankings for the search term. If the keyword density is too high, search engines might consider it spamming.

    The best place for the search term and the best keyword density depend on the targeted search term and the targeted search engine.

    Click here for a detailed report on how to use the search term "air filter" on so that the web site can get high rankings on Google.

    The report explains in detail where to use the search term so that the web site can get top 10 rankings on Google (of course, the report can also be done for Yahoo, Ask Jeeves or any other search engine).

Open SEO Analysis Summary

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