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Search Engine Cloaking

Is Cloaking The Holy Grail Of SEO?

Originally Published: November 29, 2005

What Is Cloaking?

Does This Mean That Cloaking Is The Holy Grail Of SEO?

What Do Search Engines Want From You?

  1. Your website should have a lot of content. If your website consists of one or two pages or just a few pictures then it will be very difficult to get high search engine rankings. Search engines also aren't interested in the 825th eBay affiliate page. It's important that your web page has great content. If that content can only be found on your website then that is even better.

  2. You must make sure that search engines can parse your web pages. Make sure that your HTML code is clean and that search engines can easily find out what your web pages are about. Cluttered HTML code and web pages that have been 'optimized' for dozens of keywords often prevent high rankings. Focus on one or two keywords per web page. It's better that a web page is highly relevant to one or two keywords than somewhat relevant to a lot of keywords.
    (Learn more about IBP's Top 10 Optimizer)
  3. Your website must have good incoming links . Links from centralized link farms and link exchange systems don't work. You should make sure that the web sites that link to you are at least loosely related to your web site. The more related websites link to your site, the better.
    (Learn more about ARELIS Link Popularity Software)
Editor's Note: See Also: Cloaking Encyclopedia Entry

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