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Search Engine Marketing

Top 5 Tips for Marketing Success

Part 1

Originally Published: October 2004

  • Search Engine Marketing:

    The act of marketing a web site via search engines, whether this is improving rank in organic listings, purchasing paid listings or a combination thereof, along with other search engine related activities. (Source:
  • Search Engine Optimization:

    The act of altering a web site so that is does well in the organic, crawler- based listings of search engines. Also called "SEO." (Source:
  • Paid Search Media:

    Advertising programs where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Also called "Paid Placement," "Pay Per Click" and "Cost per Click." (Source:

1. Understand your online business

2. Understanding your online customer

  • Enquiro's Inside the Mind of the Searcher (free download registration required) is a first of its kind study covering the types of searchers using search engines, what search results caught their attention and what enticed them to click on results.
  • iProspect's Search Engine User's Attitudes (free download) is an in depth study that reveals the relationship between profession, age, education, race and sex and how that influence a persons' searches.

Continued: Conversions & Keywords Research >>>

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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July 12 2024 13:17 UTC