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Conversions & Keywords Research

Successful Search Engine Marketing

Part 2

Originally Published: October 2004

Continued From: <<< Search Engine Marketing Introduction

3. Determining a successful conversion

4. Researching, Choosing and Implementing Keywords

Researching Keywords

  1. Put yourself in the shoes of your target audience.
  2. Target Niches.
  3. Brainstorm for keywords in your category.
  4. Choose only relevant keywords.
  5. Understand that keywords can have multiple meanings

Choosing Keywords

  1. Does this keyword support my online goals?
  2. Do I have the content to support this keyword? If yes, then is my page optimized for it?
  3. Do I have to create content to support this keyword? If yes, then is it worth the creation effort or should I buy it through PPC?
  4. Is it a seasonal word? If yes, then should I buy it through PPC or Optimize for it?

5. Tracking your rankings, website traffic and conversions

Continued From: <<< Search Engine Marketing Introduction

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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