How To Write Keyword-Rich Pages: Keyword Density Is Important For Search Engine Position

Keyword Density Is Important For Search Engine Position

Originally Published: December 10, 2002

As you probably know, link popularity is a very important factor if you want to have a high ranking on search engines. However, it's not the only factor that determines your ranking.

If link popularity was the biggest factor, then Web pages with a PageRank of 9 or 10 would be the number one match for whatever you search for. You'd search for "cars", and Google would return www.google.com as the #1 match because it has the highest PageRank.

Search engines don't work that way. Google claims that they utilize more than 100 factors when ranking Web pages, and link popularity is just one of them. Of course, the factor "link popularity" is surely more important than the keywords in your <IMG ALT> attributes.

Keyword Density Is Important For Search Engine Position

One important factor that determines the search engine rankings of your Web pages is the factor "keyword density".

Simply speaking, search engines measure the number of keywords in a formula called "keyword density". Keyword density answers the question "How much of a text is keyword?".

Your keyword density must not be too high or too low. If it's too low, search engines won't think that your Web site is relevant for that keyword. If the keyword density is too high, then your Web page may be penalized for "keyword stuffing".

The location of your keywords is also very important. In general, search engines rank your Web page higher for keywords if they appear in the page title, in the link texts and near the beginning of the body text.

Word Tracker is the leading tool for finding profitable keywords:

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