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Google Search Results & User Data: Affects On Your Rankings

Google's Patent Discusses User's Clicks

Originally Published: May 3, 2005

Part 4: How Search Results And User Data Can Affect Your Rankings

  • The volume of searches over time is recorded and monitored for increases.
  • The information regarding a web page's rankings are recorded and monitored for changes.
  • The click through rates are monitored for changes in seasonality, fast increases, or other spike traffic.
  • The click through rates are monitored for increase or decrease trends.
  • The click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.
  • The click through rates for web pages for a search term is recorded.
  • The traffic to a web page is recorded and monitored for changes.
  • The user behavior on web pages is monitored and recorded for changes (for example the use of the back button etc.).
  • The user behavior might also be monitored through bookmarks, cache, favorites, and temporary files.
  • Bookmarks and favorites are monitored for both additions and deletions.
  • The overall user behavior for documents is monitored for trends changes.
  • The time a user spends on a web page might be used to indicate the quality and freshness of a web page.

What does this mean to your web site?

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December 21 2014 05:21 UTC